The Wave | Spring-Summer 2013
If you ask Lindsey Frick what she does in her spare time, her answer is, “What spare time?”
The 2003 Holy Name High School graduate works several contract and part-time jobs and also volunteers for a nonprofit organization. A woman making her successful future not waiting for it, Lindsey is a trailblazer and does not shy away from challenges.
Frick owns her own business, Product Tree, a product development, marketing strategy, and licensing company. Since 2007, she has designed more than 20 products and brand strategies. Her work includes the design of ShockStrip, exterior strips on football helmets that soften the impact of helmet-to-helmet contact, renderings of GumChucks, a flossing tool for children, and a successful children’s product license deal with a Fortune 500 company.
“I remember doing a project in class in which we had to create a marketing plan for a pizza place,” the former Green Wave volleyball player recalls. “Our presentation went well, and it made me feel confident in my skills. It was a great class and a great project, and it really helped drive my desire to get into marketing.”
Frick is also the Marketing Director for Manufacturing Enterprise Solutions Association (MESA) International. MESA International is a global not-for-profit industry association dedicated to improving outcomes for businesses and their people through the use of manufacturing information. MESA is comprised of manufacturers, solution providers, and industry thought leaders collaborating to formulate practical strategies to turn plant-floor data into valuable knowledge for enterprise success.
Following graduation from Holy Name, Frick attended Cleveland State University and earned a mechanical engineering degree. She has combined her engineering knowledge and love of marketing at both Product Tree and MESA International.
“It’s the best of both worlds.” Frick explains. “It fuels my passion to grasp a technology, understand its audience, and create plans to excite the marketplace.”
Frick also works for her family business, Frickaccio’s Fresh Italian Foods, which has operated a stand at the West Side Market since 2005 and a store in Fairview Park since early 2012. The family bakes and sells Italian foods and pizza-making supplies like dough balls and crusts to restaurants and grocers. She designs the business’ graphics and assists with marketing.
Frick has brought her skills back to Holy Name, aiding in the school’s graphics and rebranding for its 2013-2014 admissions year. You might have recently seen HN marketing pieces she designed in movie theatres, malls, and on buses.
In addition, Frick writes part-time for “Machine Design Magazine,” a publication for design engineers, and volunteers with STEMout, a Cleveland-based nonprofit organization that works to inspire students to pursue STEM (science, technology, engineering and mathematics) career paths.
“Parents ask me to speak to their kids about STEM careers, not because they want their kids to become engineers, but because they know a technical degree can lead to extensive career opportunities,” she says, “I firmly believe degrees in STEM give people the tools they need to create their own future.”
Frick wants to inspire children as she was inspired at Holy Name, she says.“I was encouraged to be as versatile as possible, learn both soft and hard skills and keep exploring different career possibilities,” she says. “Holy Name gave me the foundation and inspiration for where I am today, what I can accomplish in the future, and who I can motivate along the way. I’m grateful for that.”
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